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OCIP DECEMBER 2023 NEWSLETTER

 

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Since 1982, Orange County Industrial Plastics (OCIP) has grown to become the recognized leader in the plastic distribution, plastic fabrication, and POP display industry. Specializing in turnkey solutions, we design, engineer, and manufacture a wide variety of quality displays and components, with different applications, for multiple demographics. Our expertise and our inventory mean we’re always ready to help you. 

OCIP WISHES YOU ALL A MERRY CHRISTMAS

AND A HAPPY NEW YEAR!

OCIP would like to take the opportunity to use this months newsletter not to talk about business, but to share a simple Christmas wish with you.

MY CHRISTMAS WISH FOR YOU

a poem by: Ruth Gephart

My Christmas wish for you, my friend

Is not a simple one

For I wish you hope and joy and peace

Days filled with warmth and sun

I wish you love and friendship too

Throughout the coming year

Lots of laughter and happiness

To fill your world with cheer

May you count your blessings, one by one

And when totaled by the lot

May you find all you’ve been given

To be more than what you sought

May your journeys be short, your burdens light

May your spirit never grow old

May all your clouds have silver linings

And your rainbows pots of gold

I wish this all and so much more

May all your dreams come true

May you have a Merry Christmas friend

And a happy New Year, too.

We sincerely appreciate the relationships that we have with all of our clients and vendors. We look forward to continued business with all of you in the upcoming year! It is our sincere wish for a productive and prosperous new year for us all.

800.974.6247 | [email protected] | www.ocip.com

On December 12th we celebrate the 1 year anniversary of our long time account manager, David Pfeil receiving a life changing phone call. David was in need of a kidney and received the phone call that a donor kidney had become available for him. David rushed to the hospital to receive the life changing transplant on that very day.

David is very grateful to the donor who changed his life. David’s wife Joy Pfeil is grateful to have her husband’s life extended and the ability to celebrate another year and another Christmas and more with him.

OCIP is very happy to have our colleague, friend, and family member with us for another year and beyond! We celebrate you and many more happy and healthy years!

Holiday and Operational Closures

OCIP’s WAREHOUSE will be closed on

  • Friday December 15th

for inventory purposes. Please make sure to plan accordingly as OCIP will not be delivering, nor will our will call be open for pick-up or deliveries on December 15th. We will still be open and taking orders and processing for Monday December 18th. Thank you.

OCIP will be closed and observing holiday dates

  • December 25th & 26th
  • January 1st & 2nd

OCIP | 800.974.6247 | [email protected] | www.ocip.com
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OCIP NOVEMBER 2023 NEWSLETTER

 

Maximize Your Marketing Budget & Drive Sales & ROI with POP Displays

Visual Merchandising – Marketing Budget 2024

As we head into the holidays and prepare to spend time with family and friends, and pat ourselves on the back for a year of accomplishments or reflect on what needs improvement. Now is the time that we begin to set our sights on the year ahead and specifically the 1st quarter of 2024. Are you considering the best way to get the best bang for your marketing budget dollars? Are you looking for the best way to maximize your ROI and profitability this upcoming 1st quarter and throughout the fiscal year ahead?

Look no further than our expert visual merchandising display solutions. Our team of experienced professionals at OCIP will work with you to create unique visual merchandising display solutions and calls to action for your products in the retail environment. We help you promote brand awareness and positive, cohesive, and consistent shopping experiences for your customers.

Don’t forget the segment of the population that still loves to analog shop brick and mortar and see, touch, and feel your products when making a purchase decision. OCIP can be your strategic Omni Channel Marketing Partner for seamless integration into your overall brand marketing strategies. Don’t let your marketing budget be unbalanced – let us help you see real results. For all of your retail POP Display needs, we’ve got you covered.

Contact us today to learn more and get started on your path to in-store sales and marketing success.

info@ocip.com | 800.974.6247

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Elevate Your In-Store Branding and Drive Sales with Point of Purchase Displays 10/2/2023

Elevate Your In-Store Branding and Drive Sales with Point of Purchase Displays

INCREASE YOUR SALES WITH POINT OF PURCHASE DISPLAYS

Point of purchase displays are a powerful tool for boosting sales, increasing brand consistency, brand awareness, and driving customer engagement. By strategically placing eye-catching displays in-store, you can grab your customers’ attention and showcase your products in a way that encourages them to make a brand choice and purchase. In addition, point of purchase displays can help to reinforce your brand messaging and create a memorable shopping experience for your customers. Don’t miss out on the opportunity to elevate your in-store marketing and drive sales – invest in point of purchase displays today. OCIP can assist you through the process from concept to fulfillment. Reach out to an OCIP account manager today.

info@ocip.com | 800.974.6247

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OCIP OCTOBER 2023 NEWSLETTER

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Since 1982, Orange County Industrial Plastics (OCIP) has grown to become the recognized leader in the plastic distribution, plastic fabrication, and POP display industry. Specializing in turnkey solutions, we design, engineer, and manufacture a wide variety of quality displays and components, with different applications, for multiple demographics. Our expertise and our inventory mean we’re always ready to help you. 

It’s Not Too Late To Get Your Holiday & Seasonal POP Display Roll-Out Order Into Production With OCIP!

HAVE YOU PLACED YOUR HOLIDAY & SEASONAL POP DISPLAY ORDERS YET?

It’s that time of year again! You need to get your brand and products out in front of the holiday buying public. If you haven’t ordered your POP Displays for your Holiday or seasonal roll-outs yet, time is running out. The good news is that there is still time. OCIP has the capacity and open production slots left to get your POP display jobs into production to get yours out and in-store in time for the holiday buying season.

OCIP has decades of experience manufacturing POP Displays for the Holiday Roll-Out Season. We have the expertise to make a wide variety of displays for many industries, brands, and products. Our specialty is permanent and semi-permanent displays. We have the ability to engineer displays that are designed to be used for a limited time offer or displays that can be modified to continue to be used past a special sales period. We also offer a full compliment of fulfillment services to assist you in getting your POP and product packed out and shipped ready to display and sell.

Check out our website to see all of our services and capabilities. Reach out to your OCIP Account Manager or to anyone in the sales department to discuss all of your options. 800.974.6247 | info@ocip.com | www.ocip.com

OCIP | 800.974.6247 | info@ocip.com | www.ocip.com
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OCIP SEPTEMBER 2023 NEWSLETTER

 

OCIP SEPTEMBER 2023 NEWSLETTER
Since 1982, Orange County Industrial Plastics (OCIP) has grown to become the recognized leader in the plastic distribution, plastic fabrication, and POP display industry. Specializing in turnkey solutions, we design, engineer, and manufacture a wide variety of quality displays and components, with different applications, for multiple demographics. Our expertise and our inventory mean we’re always ready to help you. 
LET OCIP HELP YOU MAKE THE RIGHT DECISION IN YOUR DISPLAY SELECTION PROCESS
Author: Randy Myers
Do You Need A Display To Market Your Brand’s Image & Products In The Retail Space?
A visual merchandising display (or POP/POS Retail Display) is a sales and marketing investment that companies make to present their products and brand image to consumers in the retail marketplace. There are typically two types of display options that are the primary choices for displays. One being permanent and the other being temporary. Both are great for marketing and presenting your products, but which one should you choose for your brand?
What Is a Permanent Display?
A permanent display is designed to take up a permanent space inside the retail environment for prolonged periods to showcase a brands core products, best selling or featured products along with projecting the brand image. This type of display is usually made from very sturdy and rigid premium materials such as Acrylic, PVC, Wood, & Metals. They are very sturdy in construction and creatively custom designed to be product and brand specific.
A custom display of this type is usually a very unique and a long term way to project brand messaging, product quality, instant brand recognition, and to ensure that the brand and products stand out against the competition in the marketplace. They are often complimented by a wide variety of customizable options including premium finishes, premium hardware, premium graphics, and may have lighted or audio and video feature options. This is the long term investment in your brand and product for permanence and market share in the retail space for ongoing and repeat ROI.
What Is a Temporary Display?
A temporary display is designed to be in the retail environment for a very brief period of time. Typically a temporary display is a more generic display constructed from less premium and less sturdy disposable materials such as corrugated cardboard. This type of display is not meant to last very long and is less premium or luxurious in appearance and quality in comparison to their permanent counterpart. This type of display will often be used during short term seasonal offerings, for short or one time promotions, or for less expensive or disposable products.
A display of this type is usually a single use display and is meant to be discarded when the product sells out and is normally not meant to be refilled or replenished as the integrity of construction and finishes of this type of display break down very rapidly. Your customization options are very limited with a display like this. They are usually limited to just graphic prints or decals. This is typically a short term investment for quick hit, fast sell products with the ROI ending with the sell out of the product or end of the short campaign.
Are There Options That Have Qualities Of Both?
Yes! On top of OCIP’s premium permanent display expertise, we are also experts at designing options that have multi-function and elements of both. OCIP has decades of experience making displays of all different types, price points, features and benefits, and more. This experience has lead us to be able to develop some innovative ways to design what we call a “value engineered” display as another option or solution to the traditional permanent or temporary display. This can range from semi-permanent displays to permanent displays with modular or interchangeable features in addition to light weight and economical options with creative designs and engineering using multi media substrates or different gauges of materials that make for a little more cost effectiveness but are more durable with greater aesthetics than corrugated or cardboard. These type of designs allow for you to be a step or more above a disposable temporary display while being a bit more budget conscious and more thoughtful about appearance and shelf life of your display.
OCIP also works with many packaging and temporary display partners. These packaging partner companies have end user clients that have a need for a more permanent or semi permanent higher quality way to display or showcase the actual product sample or demonstration model in a more permanent or semi-permanent way that also works with their temporary corrugated end cap or pallet stacker or bulk quick sell displays. This has become quite common in the big box store environment. OCIP makes many types of these permanent or semi-permanent displays that work with bulk temp corrugated type displays. We love to work with temporary display and packaging companies, and have the experience and ability to produce for large nationwide roll-out and fulfillment projects.
OCIP does also offer green and eco-friendly substrate solutions to construct displays from if your business model is that of a sustainable eco-friendly brand. Ask your OCIP salesperson/project manager about these alternative options.
Deciding Which Option Is Right For Your Brand & Products?
When deciding whether to use a permanent or temporary display, there are a few questions you must ask yourself first. Answering these questions can help point you in the right direction for displaying your products.
Q: How Long Is The Retailer Giving You The Space For?
This is an important question along with the question of how long do you plan on offering these products for and how long is your marketing campaign. Is this retailer offering you this space on a temporary or one time basis, or are they allowing you to have the space on a permanent or long term basis? If the answer to any of these questions is short term (3 months or less), a temporary display or possibly a semi-permanent display may be the best option for you. While a permanent display is your best bet for showcasing your best selling products that never change year-round or if the space is yours for greater than 3 months.
There is always also that third option of designing your permanent display so that it has the ability to have modular or interchangeable features that will allow you to keep your base display in place while having the flexibility to incorporate seasonal changes, special offer products or the ability to freshen up the display built into the original display design.
Q: How Do You Wish To Be Perceived?
If you’re a brand with luxury, high-quality or high value products; a display made from materials that constitute a temporary display may not be your first choice or the right choice for you. The materials used to make these types of displays and the durability of them most likely would not be in-line with your brand image and may not deliver the right message of brand and product quality. For example you may be a brand that is breaking into a particular industry. Your main selling point is that your product contains high-end or exclusive ingredients or components or finishes and your target market is the luxury buyer or more affluent client. A permanent display with more premium accoutrements (or at least the appearance of them) that showcases your brand in that light would be more appealing to that market segment than something constructed from disposable materials like corrugated cardboard or a plain mass produced generic non-branded display.
You also should be very thoughtful about how generic or unbranded your display is. Generic displays can easily be repurposed in the marketplace by other brands or by retailers in need of space for other products (that are not yours). Now the display that you spent your companies marketing budget on may end up with someone else’s products in it and rebranded with someone else’s logos and artwork. It happens all the time. Be sure to always ensure that the displays that you choose for your brand are undeniably yours. This is why it is not necessarily a great idea to purchase that mass produced, generic, non-branded, non-product specific, display you found on Amazon in an attempt to cut a corner or to save a few pennies.
Q: What Is Your Budget, Goal, & ROI Expectation?
Of course a question you must ask yourself in your decision-making process is what is your company willing to budget to market your product in the brick and mortar retail space? What is this value to your brand? Is your brand image and products worth the investment of a custom permanent display? Do you want your brand and products to stand out against the competition in the same space or just look like a carbon copy of the product next to it? Yes temporary displays or generic displays are a more affordable and economical option when choosing displays, but may make your brand also look generic. In the long run these temp and generic displays could require frequent replacements due to the temporary nature of their materials and construction or become broken down and unsightly. This could end up costing your company more money in the long run as these type of displays tend to degrade in appearance and durability very rapidly.
Keep in mind also that the appearance and condition of the way your brand and product is presented in the marketplace is a direct reflection of your brand itself. You’ve worked hard on your brand identity. You could run the risk of creating a less than desirable perception of your brand’s quality and that of your products if making the wrong choice in how they are displayed. This could lead to diminishing returns for your brand identity and for your long term ROI and bottom line. Temporary and generic displays have their place in the scheme of things and can be great tools for the right brands and the right products. Make sure that the temporary option is in alignment with your image, products, needs, and goals. This is not necessarily an area that you want to apply cost cutting or short-cut measures to get your product out there. It may not serve your brand or your reputation well in the long run.
In Summary
If you are looking to make a long term commitment and investment into marketing your products or trying to secure a permanent space and exposure in the retail marketplace, It may be in your best interest to consider making the decision to invest in the custom permanent display option or some variation of a semi-permanent. Many of the reasons for this choice are outlined above. Image, Perception, Visibility, Quality, Exposure, Competition, and your long term plans and expectations for ROI are all factors in making the right decision for you and your brand. OCIP has the expertise to help guide you through all of these options in order to assist you in making the most educated decisions for how best to maximize your visual merchandising marketing budget dollars. No matter your goal or your budget for visual merchandising displays, OCIP has solutions and answers for you.
Reach out to your OCIP Account Manager or to anyone in the sales department to discuss all of your options. 800.974.6247 | info@ocip.com | www.ocip.com
OCIP Headquarters

OCIP AUGUST 2023 NEWSLETTER

 

OCIP AUGUST 2023 NEWSLETTER
Since 1982, Orange County Industrial Plastics (OCIP) has grown to become the recognized leader in the plastic distribution, plastic fabrication, and POP display industry. Specializing in turnkey solutions, we design, engineer, and manufacture a wide variety of quality displays and components, with different applications, for multiple demographics. Our expertise and our inventory mean we’re always ready to help you. 
OCIP STOCKS & FABRICATES ECO-FRIENDLY SUBSTRATES
GREEN SPOTLIGHT
OCIP Stocks & Fabricates with other ECO-FRIENDLY & RECYCLED or RECYCLABLE Substrate Materials including: Expanded PVC Foam (Kommatex, Celtec, Palight), High Impact Styrene (HIPS), Aluminum Composite Material (ACM) and more….. Ask your salesperson for more info on all of our options.
IN OTHER NEWS….
OCIP WELCOMES BACK DAVID PFEIL
This month OCIP Displays & Distribution welcomes back long time Account manager and OCIP family member, David Pfeil to our sales office.
Some may or may not know that David required a lifesaving kidney transplant operation back in December of 2022. David is eager to jump back in the saddle and looks very forward to helping OCIP’s valued customers once again. David wishes to thank all of his co-workers as well as his loyal clients for all of the prayers, well wishes and sentiments sent while he recovered. The outpouring touched him deeply and he says helped him tremendously through his ongoing recovery. David also expresses his gratitude for the Doctors and staff at St Joseph’s Hospital in Orange for the wonderful care they have provided and continue to provide. Last but not least to his kidney donor and to all donors everywhere for their selfless acts.
You can reach David directly at:
Ph: 714-765-0620 | or ask for extension 120 | email: Dave@ocip.com
He looks forward to working with you again!
CATCH OCIP AT CANNACON AUG. 5th
CANNACON West comes to Long Beach Convention Center August 4-5, 2023. OCIP COO, Rob Robinson & Director Of Marketing, Randy Myers will be in attendance on August 5th to meet with our valued Cannabis Industry clients to speak about our Visual Merchandising Display expertise to the industry.
If you wish to meet with them while they are at the show please contact Randy directly at:
714.765.0617 | Randy@ocip.com
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OCIP Converts To Solar!

IN THE NEWS

OCIP CONVERTS TO SOLAR TO USE GREEN ENERGY

OCIP Recently worked with Revel to install solar panels on our facility in Anaheim, CA. Watch the video below to learn how we at Orange County Industrial Plastics are doing our part to reduce our carbon footprint.